|
|
 |
|||||||||||||||||||||||||||||||
Web Workout |
||||||||||||||||||||||||||||||||
|
In many companies, the website's like the water cooler in reception. The firm got it because everybody has one. Now it just sits there. And it's left to visitors whether they stop and take something from it. But other companies give their websites more thought. They pride themselves on recognising the importance of the internet. They create a site 'to establish a corporate presence on the web'. Wrong again. They, too, haven't thought through to the best reason to go online. That reason is to sell, sell and sell again. MRM's Web Workout audits a site's selling power. It investigates the key questions:
Web Workout covers all aspects – the design, the content and the technology. The design defines the look and feel of the site. It must match and reinforce the company's selling messages. The content largely relies on the words and how they work to influence the visitor. The words must sharply differentiate the company from its competitors. They must firmly lead the surfer towards making that vital first contact. And the technology must make the site fast-loading, optimised for search engines and able to collect visitor statistics. If Web Workout diagnoses faults, MRM can go on to remedy them. It can work with the client's own web team. Or it can implement improvements itself, drawing on the design, copywriting and technical skills of its proven associates. MRM can also undertake the periodic content updates that every site needs but often doesn't get. And it can create a site from scratch. MRM can turn a website into a virtual member of the sales force, unpaid and always on duty. The site becomes an alternative, effortless way of meeting prospects, making the initial pitch and giving them a brochure and business card – at nil extra cost. |
|
|||||||||||||||||||||||||||||||
