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It's a familiar frustration. The firm knows extra marketing resources would bring in new business. But there are more pressing priorities. Only so much can be spent on marketing, and that's that. But it isn't. The same marketing money can be made to go much further. The solution is partner marketing. An alliance is formed with a company offering complementary products or services. By co-ordinating their marketing, the two businesses make the same resources work harder.M builds successful partnerships A potential partner is identified. It could be any size of company up to a global player. The benefits – and any problems – are assessed. A joint strategy is developed with a combined marketing proposition, to ensure the partners speak in tune jointly and individually. Once the partnership's running, MRM helps to make the most of it. It writes joint case studies and organises representation at customer conferences. The customers benefit from being offered a wider range of solutions than if the partners contacted them individually. And the partner community is kept abreast of the member firms' new product releases and marketing position through regular newsletters and breakfast briefings. The results are increased market reach and new business for the same marketing money. Contact MRM to find out how one plus one can equal more than two. 
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