Marketing Health Check

MRM's Marketing Health Check is a quick audit that produces pointers to greater profitability through the better deployment of precious marketing resources.

This highly structured interactive process can range from an intensive two-hour meeting to a one-day workshop.

Marketing Health Check can be relied on to pay for itself by increasing market impact. The return on investment is potentially massive.

The process begins by establishing the essence of what the company should be communicating to the market – in particular, its core strengths. It goes on to analyse the company's products and services in the context of the target market. Then it identifies areas which can be exploited for business growth.

Vital questions resolved by Marketing Health Check include:

• Where are the soft targets?
• What differentiates the company from the competition?
• Is the offering correctly positioned?
• Which marketing campaigns would be most effective?
• What are the barriers to advance?
• Which companies should be approached for a marketing alliance?

Marketing Health Check isn't another navel-gazing exercise producing a sheaf of flipcharts which are discarded a week later. It delivers a blueprint for action.

It finds any areas where marketing resources are being frittered away. It focuses them on strategies which give the company an extra edge in the market.

Booking an MRM Marketing Health Check is the first step to making a positive impact on the bottom line.

© Margo Rosenberg Marketing 2008. All Rights Reserved