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MRM's Interim Marketing Management solution supplies a marketing manager for a limited period. This is usually to reinforce a one-off effort such as a product launch or the annual planning process. It puts a marketing heavyweight on the management team at a fraction of a full-timer's cost. The interim manager analyses the essence of the company's products or services, locates their optimum market positioning and develops cost-effective campaigns with measurable results. Campaign options include e-mail, direct marketing, telemarketing and business briefings. MRM can also organise supporting activity such as public relations and the development of sales material. Throughout, the firm will be sending a clear, coherent message to the market. Interim Marketing Management is especially suitable for small or start-up companies. These are usually concentrating on developing their products or services – and, as a result, often lack the expertise and management time to market them effectively. The interim manager will inject marketing vision and help the company to define its competitive edge. This will open up opportunities for quickly gaining market share. Measurable objectives are agreed at the outset and performance is regularly monitored against them. Because there's limited time to make an impact, the interim manager will work very fast. In marketing, there's nothing easier than spending the budget – and nothing harder than spending it effectively. MRM will co-ordinate marketing activities so they reinforce each other. That way the company will make the best use of its precious marketing resources. Emerging companies often don't realise the potential of partner relationships and underestimate their own value to larger players. The interim manager can help the company to form marketing alliances with suitable firms offering complementary products or services. MRM can also manage marketing development funds received from a larger organisation – perhaps a firm whose products it's reselling. In such cases, having an experienced marketing person on board gives the company more credibility with its associate. The founder, Margo Rosenberg, personally supervises all Interim Marketing Management projects. Her track record is a guarantee the company will have the strategy and marketing campaigns to make a positive impact on the market. 
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