I have a full-time marketing manager. So how can MRM help me?
In many ways. Here are just a few.
MRM can take over one-off projects that would otherwise drop off the
end of the manager's job stack – for example, researching a new
market area.
Or MRM can work alongside the manager – perhaps part-time –
to generate new business opportunities. Together, they focus on what
makes the company's products and services competitive and develop strategies
based on these strengths.
Or, again, while the manager concentrates on core activities, MRM can
manage your relationships with channel partners. This will extend your
marketing reach through joint activities such as product briefings,
attending conferences and the preparation of sales literature.
If you're not already allied with another company, or wish to build
new alliances, MRM can advise you on partnership strategies.
A preliminary talk with MRM is certain to uncover ways in which any
company can add to its existing marketing impact with little or no extra
expenditure.
Why would an experienced sales manager look to a marketing
consultancy?
Because every experienced sales manager knows that, to achieve or exceed
targets, all resources need to be harnessed and pulling in the same
direction.
Where MRM helps is by bringing a fresh pair of eyes to old problems.
It devises new business campaigns, fine-tuned to ensure shorter sales
cycles and increased customer profitability.
As a result, the sales manager approaches the market in a more scientific
way, with a greater chance of exceeding sales targets.
How can MRM enhance the work done by my PR agency?
Before the agency puts out press releases or approaches editors, MRM
ensures your message is correct from the marketing standpoint. In particular,
does it clearly differentiate your products or services from the competition
and stress their strengths? If necessary, MRM develops separate messages
for particular segments of the market.
MRM does the same for all other communication channels such as your
website and sales literature. The aim throughout is to send a clear,
consistent message.
MRM can also help you and your PR agency identify where the publicity
can be targeted for maximum pay-off. And it will work with the agency
to ensure all press releases and briefings are precisely timed to support
marketing campaigns.
Why do I need MRM Marketing Health Check?
Because, in MRM's experience, any company will benefit from this quick
audit, which can range from an intensive two-hour meeting to a one-day
workshop.
First, Marketing Health Check analyses your products or services in
relation to the market. If possible, it identifies new markets. Then
it sets an optimum course for business development.
Marketing Health Check streamlines marketing activities and ensures
they interlock and reinforce each other. This results in greater market
impact for the same money. It might even enable the company to reduce
its marketing expenditure.
For many companies, MRM Marketing Health Check has been an investment
that paid for itself many times over.
How can I make my website work better for me?
MRM can help you:
- review your site – what worked, what didn’t, how could
it be improved
- modify your site – with copy that sells and differentiates
your organisation
- audit your site - so that it's 'search engine friendly'
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